Post by habibkhan31 on May 2, 2024 1:12:13 GMT -5
Here's how to write a promotional text message that works As challenging as it is profitable: the winter sales period is undoubtedly fundamental for any commercial activity. Whether it's products and/or services, the time has come to offer benefits to customers and potential customers. Many, in fact, wait for the sales to purchase the object of desire, but many others, however, need to be convinced and made aware of the promotions. An indispensable tool is represented by SMS which have the power to be fast, safe, efficient and traceable. If you want to start using them or want to perfect your strategy, here are some valuable tips on how to write a promotional text message and boost sales during sales. 5 tips on how to write a promotional text message during the sales period To make your SMS marketing campaigns truly effective , it is essential to take care of various aspects, primarily the text of the message, as well as the call to action. Specifically, here are some best practices on writing a promotional text message: 1.
Keep it short and to the point The characteristics of the medium require it: there are Estonia Phone Number List 160 characters available including spaces . This means that it is necessary to get straight to the point although, obviously, it is important to create a persuasive text with a more conversational tone . Also, consider that you have few options for formatting words. There is no bold, italic or other fonts that can help you highlight keywords. The only tool at your disposal is the use of capital letters, but don't abuse it because it can give the sensation of a sender communicating by shouting and imposing his/her voice. 2. Personalize the message To encourage audience engagement and use a personal form, the best option to personalize your message is to include the recipient's name. Furthermore, you can take advantage of a large variety of data, from personal and professional data to those relating to interests and preferences, to establish a more intimate conversation , for example by proposing targeted offers. Obviously, to do this it is essential to carry out customer segmentation which allows you to identify and divide contacts into groups based on common characteristics. 3. Define the CTA Whoever reads your text message wants to know what the next step is.
A good call to action is the solution if consistent with the text and the objective of the message. In an SMS, it is good practice to include the call to action at the end of the message and it could be expressed like this: Take advantage of the promotion Buy now Browse the catalogue 4. Create urgency People's tendency is to postpone a purchase or any other action until it is deemed essential. Especially during sales periods, it is therefore important to convey a sense of urgency within the SMS to convince the user to act quickly. Obviously, a lot also depends on the type of product or service offered and the cost. 5. Use a professional platform It is easy to understand that it is impossible, especially with a very large contact database, to manually manage the sending of many promotional SMS. Precisely to optimize their management and exploit all the marketing possibilities offered by this channel, it is essential to use a professional platform that allows you to segment contacts, create profiled databases and, therefore, reach the right target , respecting all privacy regulations .
Keep it short and to the point The characteristics of the medium require it: there are Estonia Phone Number List 160 characters available including spaces . This means that it is necessary to get straight to the point although, obviously, it is important to create a persuasive text with a more conversational tone . Also, consider that you have few options for formatting words. There is no bold, italic or other fonts that can help you highlight keywords. The only tool at your disposal is the use of capital letters, but don't abuse it because it can give the sensation of a sender communicating by shouting and imposing his/her voice. 2. Personalize the message To encourage audience engagement and use a personal form, the best option to personalize your message is to include the recipient's name. Furthermore, you can take advantage of a large variety of data, from personal and professional data to those relating to interests and preferences, to establish a more intimate conversation , for example by proposing targeted offers. Obviously, to do this it is essential to carry out customer segmentation which allows you to identify and divide contacts into groups based on common characteristics. 3. Define the CTA Whoever reads your text message wants to know what the next step is.
A good call to action is the solution if consistent with the text and the objective of the message. In an SMS, it is good practice to include the call to action at the end of the message and it could be expressed like this: Take advantage of the promotion Buy now Browse the catalogue 4. Create urgency People's tendency is to postpone a purchase or any other action until it is deemed essential. Especially during sales periods, it is therefore important to convey a sense of urgency within the SMS to convince the user to act quickly. Obviously, a lot also depends on the type of product or service offered and the cost. 5. Use a professional platform It is easy to understand that it is impossible, especially with a very large contact database, to manually manage the sending of many promotional SMS. Precisely to optimize their management and exploit all the marketing possibilities offered by this channel, it is essential to use a professional platform that allows you to segment contacts, create profiled databases and, therefore, reach the right target , respecting all privacy regulations .