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Post by account_disabled on Oct 21, 2023 4:15:38 GMT -5
Customers who are just starting a relationship with the brand will not be convinced to make a purchase if they receive information about a discount for regular customers. Equally, loyal and returning users will be disappointed when they receive a message with a discount only for new users. Read also: 10 effective discount strategies in e-commerce You should also pay attention to the appropriate sending time of your email marketing campaign. Marketing automation tools make it possible to check at what times users most often open messages. Which can be useful in determining the best moment to send a campaign. Types and examples of e-mail marketing How to conduct effective marketing communication? First of all, you phone number list should consider the types of email marketing campaigns available and then decide which one suits the goals of your current brand activities. Email types can be divided into several ways or types of communication. One of them focuses on the main goals of the campaign promotional - concerns presenting the offer, informing about new products or special campaigns, it is mainly used for self-promotion, transactional - this type of campaigns include all types of auto-mails, welcome messages for newly registered users, confirming their registration in a club or loyalty program, confirming the submission or execution of an order, relational - serves to maintain good relations between the brand and the recipients, it may be a weekly summary of industry news, a report, an e-book.
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