Post by account_disabled on Feb 18, 2024 3:18:31 GMT -5
Do you look for gems and lemons? Do you adjust your budget accordingly based on under-performing and highly-performing segments of geography, time of day, day of week, and device? Score: 0/5 Your grand total score: 0/35 Make the time to check these six areas of your account a few times a year, and keep it running like a well-oiled machine. After all, you do that for your car, and it doesn’t have the revenue-generating potential that your AdWords account does.Words may rule the web, but in many instances a strong visual component is a critical part of the selling process.
While plenty of time in the CRO world has been spent discussing copywriting Buy TG Database and designing for conversions, images and other visual elements often do not get as much attention. Today I thought we’d eschew coverage of typical landing page design and UX, and instead focus on some interesting facets about the images themselves. Below I’ll go over 3 important insights that you can apply (and of course, test) to get the most out of the images in your sales efforts. 1. Why Images Must Always Be Justified Use pictures only to attract those who may profit you. Use them only when they form a better selling argument than the same amount of space set in type.
Hopkins From the renowned Scientific Advertising, Claude Hopkins asserts that images should only ever be used when they create a more persuasive argument than one could craft with words. When might this be the case? One good example comes from the fashion industry, where the value proposition is often based around social drives, like looking better or feeling sexier. Companies like Luxy Hair utilize professionally done images perfectly by showcasing their hair extensions on a model, subtly promising buyers that their hair could be just as beautiful: Unfortunately, many landing and sales pages do not take Hopkins’ advice to heart, and tend to use images with some abandon (such as on carousels), rather than making the most of their visitors’ precious attention.
While plenty of time in the CRO world has been spent discussing copywriting Buy TG Database and designing for conversions, images and other visual elements often do not get as much attention. Today I thought we’d eschew coverage of typical landing page design and UX, and instead focus on some interesting facets about the images themselves. Below I’ll go over 3 important insights that you can apply (and of course, test) to get the most out of the images in your sales efforts. 1. Why Images Must Always Be Justified Use pictures only to attract those who may profit you. Use them only when they form a better selling argument than the same amount of space set in type.
Hopkins From the renowned Scientific Advertising, Claude Hopkins asserts that images should only ever be used when they create a more persuasive argument than one could craft with words. When might this be the case? One good example comes from the fashion industry, where the value proposition is often based around social drives, like looking better or feeling sexier. Companies like Luxy Hair utilize professionally done images perfectly by showcasing their hair extensions on a model, subtly promising buyers that their hair could be just as beautiful: Unfortunately, many landing and sales pages do not take Hopkins’ advice to heart, and tend to use images with some abandon (such as on carousels), rather than making the most of their visitors’ precious attention.