Post by account_disabled on Jan 22, 2024 0:15:38 GMT -5
A full-featured marketing platform powered by artificial intelligence, announced it has raised $85 million in Series C1 funding round. The financing was led by Touring Capital and included participation from Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures. With this latest investment, Pixis has received total funding of $209 million . Additionally, the funding comes at a time when AI's potential to improve in-house advertising efforts has attracted interest from marketers. Pixis reported that it crossed $50 million in annual recurring revenue in the current quarter. Moreover, the customer base includes over 200 brands such as DHL, Joe & The Juice, Sears and Swiggy. The company saw strong growth, growing 2,023% year-over-year in 140, and expects to reach profitability in the fourth quarter. Pixis co-founder and CEO Shubham Mishra explained: “ We are seeing a tangible shift in organizational priorities post-pandemic. ". Maximizing profitability and maintaining sustainable growth are becoming increasingly important.
You can read the Pixis case study here!founded by Shubham Mishra, Hari Valiyat Job Function Email Database and Vrushali Prasade, began as a research project on generative artificial intelligence for creating art and modeling for games. Recognizing the growing market for artificial intelligence in marketing, they developed a prototype for creating marketing assets. This led to the creation of a full-featured marketing platform for asset creation, dynamic customer targeting and real-time campaign performance monitoring known as pixis . The Pixis platform includes three main areas: targeting, creative content creation and performance optimization.
It uses artificial intelligence to identify and convert audiences, generates assets including text, images and emails, and offers budgeting tools. Every brand that works with Pixis benefits from: Personalized training » trained on the brand's unique marketing insights and goals. Pixis is committed to AI-powered advancements and recently introduced Pixis Analyze, a chatbot tool for campaign-related questions and AI actions. The company's broader project, Creative Studio, serves as a set of tools for fine-tuning media created using artificial intelligence models. The latest round of funding will support Pixis' research and development and expand its infrastructure to reach more publishers. Pixis plans to expand its team in the near future, focusing on sales and business development teams in North America and Latin America.
You can read the Pixis case study here!founded by Shubham Mishra, Hari Valiyat Job Function Email Database and Vrushali Prasade, began as a research project on generative artificial intelligence for creating art and modeling for games. Recognizing the growing market for artificial intelligence in marketing, they developed a prototype for creating marketing assets. This led to the creation of a full-featured marketing platform for asset creation, dynamic customer targeting and real-time campaign performance monitoring known as pixis . The Pixis platform includes three main areas: targeting, creative content creation and performance optimization.
It uses artificial intelligence to identify and convert audiences, generates assets including text, images and emails, and offers budgeting tools. Every brand that works with Pixis benefits from: Personalized training » trained on the brand's unique marketing insights and goals. Pixis is committed to AI-powered advancements and recently introduced Pixis Analyze, a chatbot tool for campaign-related questions and AI actions. The company's broader project, Creative Studio, serves as a set of tools for fine-tuning media created using artificial intelligence models. The latest round of funding will support Pixis' research and development and expand its infrastructure to reach more publishers. Pixis plans to expand its team in the near future, focusing on sales and business development teams in North America and Latin America.